When you walk into GBQ’s Columbus office, one of the things you’ll immediately notice is a large wall with seven words prominently displayed: Attentive, Highly-Motivated, Passionate, Personable, Responsible, Savvy and Sociable.
These seven words are GBQ’s brand attributes. The seven words that our brand is built upon and help to define both the firm and the individuals that work here.
Over the next few months, I am going to bring these seven attributes to life by discussing how they define who we are and what we do as a firm as well as who we strive to be every day. So, please join me on this journey as we uncover who GBQ is.
The first brand attribute I’d like to highlight is Passionate. Now, you may be asking yourself, why choose that one first? To answer that question, I ask this question, “If you lack the passion for what you do and the passion to become more of who you are meant to be, will the other attributes shine through or even exist?”
We often hear the saying, “Where there is a will, there is a way.” While I do not disagree with this statement, and have witnessed firsthand many strong willed individuals succeed, I add this phrase to complete it, “And it is passion that fuels the will.” To simply restate, “Where there is a will there is a way and it is passion that fuels the will.”
I find these simple truths of passion from “Leadership: Promises for Every Day” by John C. Maxwell worth sharing. Maxwell states the following truths about passion:
So what is GBQ passionate about? Don’t get me wrong, we love our perfectly executed spreadsheets and our balanced M-1′s, but this is not our passion. Our passion is the ability to help and serve our clients with their business and join them in their passion. Our passion is the desire to create an environment where all of our employees know they are cared for, both professionally and personally. Our passion is stepping away from our desks and serving our community. So the next time you think, “Wow, I need a firm or individual who is passionate,” know that here at GBQ, passionate is just one way we define ourselves.