As discussed in my first post in this series, GBQ’s brand is built on seven attributes. In today’s post, I will uncover more of GBQ’s brand and culture, this time discussing our second firm attribute: personable.
As a quick recap, GBQ has seven brand attributes that define us as a firm and individuals: Passionate, Sociable, Responsible, Highly-Motivated, Attentive, Savvy and Personable. I want to take this time to discuss more about why the word Personable is used to define us. We are all about providing great client service here at GBQ and we believe that one way in accomplishing this is by letting our personalities shine.
I was recently spending time with friends and had the opportunity to meet some new people. After spending some time laughing and sharing stories, I was asked more about what it is that I do. I told them I was a Senior Associate at a CPA firm, where I audit and review financial statements. To this statement I got the following response and I quote, “You have too much of a personality to be an accountant!” In response to that I said, “Thanks,” but in my mind not sure what she meant by “for an accountant”. This seemed like a sort of back-handed compliment in the sense that apparently accountants are not expected to have personalities. But then I realized that maybe in relation to other accountants she had known or met, I did have “too much” of a personality.
This one story highlights just one reason we use personable to define ourselves. Here at GBQ we are breaking the mold of your typical “boring” accountant. As I think about the people around our office I know that there are so many others with personalities that shine with the best of them. I sometimes wonder if some people have missed their calling as comedians or maybe they have side gigs. Take Mike Effler and Chris Mast for example, they showed their skills on the microphone at last year’s firm meeting with their song No Sleep Till Billing. And then there is Ada Perkins, who always has people laughing and can draw everyone’s attention with any one of her many stories.
So be on the lookout for the wave of accountants that have “too much” personality because they are probably from the GBQ family! If you missed the first installment of this journey, don’t worry, you can read it by clicking here, which of course I highly recommend!