December 30th, 2013 by Ed Bannen
I’m an auditor, not a salesman…right?! The other day I read an article in Forbes, “Job #1 Is Sales — For ANY Employee” by Tom Mendoza, and was reminded how true this is of any business. So many times I hear people say “I hate sales” or “I never want to be involved in selling”, but without sales, there is no business and without business, there are no jobs. While the article’s major point is that everyone’s #1 priority should be sales and supporting sales, I also think it’s important that people understand that their career is a cycle of sales proposals. From the first interview to the next big promotion, you are selling yourself (and not in a cheap or sleazy way!). The true concept of sales is that the buyer needs and/or desires something and you (the seller) can fulfill that need for an agreed upon price/value. The key is understanding what your value is and what sets you apart from everyone else. Then you just need to demonstrate it to the buyer – are you doing it for the best price? Do you have the highest level of experience? Do you offer the best level of service? Companies and employees alike need to embrace the concept of a culture focused on sales; I think this mental shift will ultimately lead both groups to their desired end goals.