It’s typical for organizations to be on different pages, resulting in a lack of growth and unhappy cultures. If there’s one thing Storyforge Principal Co-founder Haley Boehning knows, it’s that the most meaningful stories in business are those that are both told and lived. With decades of experience working with Fortune 500 companies, nonprofits and startups, Haley excels at getting everyone on the same page, creating alignment, evaluating storytelling and building differentiated brand positions.

With everyone on the same page, everything changes. Just ask GBQ! ​We have been a purpose-driven company long before the term even existed. In 2017, we engaged Storyforge to help us tell our authentic story and define our purpose of empowering growth.​

In this episode, Haley discusses why it’s critical to have a story and brand that aligns with actions, and shares insight regarding conscious capitalism and the value of for-profit businesses with a greater purpose that exists for the social good.

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