During this time of year, organizations make a big push for last minute donors. After all, it is the charitable season and a time when many of us feel the most generous. One of the biggest struggles that nonprofit organizations face today is the ability to retain donors, as well as find new ones.

Four years ago, an idea was put in place to help stir up the donation desire, it’s now known as #GivingTuesday. It just so happens to fall on the first Tuesday after Thanksgiving. The idea was generated from social media’s ability to reach individuals, communities and organizations on a global basis. To quote their website, “as a global movement, #GivingTuesday unites countries around the world by sharing our capacity to care for and empower one another.” The movement was created in 2012 by 92nd Street Y, partnering with the United Nations Foundation, and a team of influencers.

To date, #GivingTuesday has had 30,000 plus partners in 68 countries, an estimated 470% increase in online donations since 2012, 32.7 million twitter impressions, 750,000 plus hashtag mentions, 15.4 billion global impressions in print and social media and 40 plus civic campaigns around the U.S.

Now that the holiday shopping season has officially begun, don’t forget to think of those organizations where you can afford to give a little extra this year. #GivingTuesday is a great reminder of that, so spread the word!

For more facts and information, visit www.givingtuesday.org.


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