In This Issue: Are You Thinking Of Bringing A Partner Into Your Business? Before You Do, Consider The Following; What’s In A (Trade) Name? Measuring “Fair Value” For Financial Reporting Purposes; Benchmarking Receivables; How Can You Take Customer Service To The Next Level? Look At Your Employees With Cybersecurity In Mind; Life Insurance And An Estate Plan May Not Always Mix Well; Acquaint Yourself With The Roth IRA As An Estate Planning Tool; Individual Tax Calendar: Key Deadlines For The Remainder Of 2017; A Timely Postmark On Your Tax Return May Not Be Enough To Avoid Late-Filing Penalties

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