Michele Cuthbert

Episode 16
Empower Hour
Empower Hour
Michele Cuthbert
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When it comes to Michele’s nationally recognized brand strategy firm, Baker Creative, making waves (and headlines) is a good thing. After all, surges of opportunity help clients rise above the competition; they spark innovation and empower growth. Amid countless ups and downs in the business environment, riding the wave of opportunity to view your brand from a consumer-centric perspective is critical in uniting corporate culture to improve customer experience through creative communications. 

As evidenced by more than two decades of working with leading brands, including McDonald’s, OhioHealth, and the Columbus Blue Jackets, Michele has a knack for thinking strategically and creatively to not only understand her clients’ audiences but to produce work that matters to their customers. In addition to appearing in several publications and receiving prestigious industry accolades, Michele was named to the Columbus Business First 40 Under 40, recognized as a leading female CEO by Columbus CEO magazine, and most recently accepted the 2022 Better Business Bureau Torch Award for Ethics on behalf of Baker Creative. 


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